Wednesday, March 21, 2007

Signs of Spring: Bears Awakening, Snakes Shedding

The sleeping bear in me has awoken and is hungry for spring berries and tasty snacks. The snake in me is shedding her skin and is ready to emerge as a refreshed creature.

My creativity has awoken after spending winter focused on ways to deal with a sick mom, sick kids, and other things that life pops your way. So much energy went into worrying about Bunny (my mom) and the colon cancer she is dealing with, I didn't realize how much it took out of me.

Wisely, I went into hibernation in December. I really laid low, and slowly emerged in January finding the loving mentorship of Kendall Summerhawk, my coach. Her "How to Charge What You're Worth... And Get It" product helped me see my business in a whole new light.

So lately I'm grappling and the waking bear and skin shedding snake are restless but know that they are in transformation.

When I first started Comadre Coaching, I considered myself a life coach. Creativity was my focus and helping you release your inner loca my mission.

Then as I grew and developed, I discovered a love of marketing and how creative and wonderful that line of coaching is. So more and more my business transformed into marketing for creatively wonderful and often quirky women entrepreneurs. I learned in the last 18 months that creatively quirky and wonderful must also be accompanied by the willingness to commit to the coaching process, and the value of what I do.

Last year around this time, my awakening animal spirits gave me the courage to let go of my bottom 10%, the clients who took more than they gave both emotionally and financially.

This year I am looking at how my being a comadre ties into marketing.

Comadre Coaching really has a nice ring to it and explains a lot (if you know that comadre means trusted friend, advisor, confidant).

But how do I translate that to helping business owners establish themselves as experts? How do I make it work with a marketing and visibility focus?

So my shedding skin and bear growls of today have to do with my own branding. Do I need to rebrand myself to clearly communicate to smart business owners that I can help them get noticed by the right people? That I have the "It" factor and can teach you to have it too?

I'm obviously thinking aloud here. I've thought aloud on a few entrepreneurial message boards and mused this over with my mastermind partners.

I'm writing this so that people know there is a real human being behind this business. That we all face challenges. That our animal spirits call us to do things we wouldn't normally do.

I'm grateful to this restlessness and insatiable curiosity, I truly believe it will take me to the next level. How that will happen is not currently in my control.

all my relations
noxtin nomecoyotzin

Friday, March 02, 2007

Blog Tag: Why I Blog

Thank you comadre and fab chica Laura Young for inviting me to play blog tag with her. Laura was asked why she blogged and wrote an amazing post on it. Laura is such a damn good writer! This woman needs a 6 book deal, that's my opinion.

Blog tag is when one blogger asks a question to other bloggers. When the new players answer, they need to do a link back to the post. Easy breezy.

I write 2 blogs, this one and The Savvy Comadre. Each one has a great "Why" attached to it, but I'm choosing to work from this one as it's my longest running blog and the place where my brain gets a good workout.

Now I get to answer the question: Why Do I Blog?

1. It's The Newspaper Column I've Always Wanted to Write
I am not a professional writer by any means, but have had a couple articles that people paid me to write. Writing was so much fun... but the editors drove me batty! So in my perfect little world, I have complete editorial control and am not asked to change things here and there that made no sense to me.

2. Because I Love Instant Results
As a coach, people pay me good money to be patient with them - and I love being able to do that for them. But after a full day of being patient, it's nice to do something that yields instant results! Instant global presence... it doesn't get any better than that.

3. I Never Caught Knitting Fever, Guess I'll Stick to Blogging
This echoes the sentiment of #2. So many things take precision, correcting, studying, laboring (name any needle craft) and I was the type of person who'd make a mistake early on, but didn't want to deal with it by ripping it out and starting over. My knitted scarves always had strange shapes to them evidence of my Speedy Gonzalez DNA. With a blog, you can mess up and fixing things is no biggie.

4. I Don't Need to Focus or Niche Myself Here
My website has a specific purpose: to generate business, build name recognition, grow my prospects, and offer resources. What I put on my website fits into those general categories. My blog, however (this blog in particular) has no parameters. It is my life as it happens. Ultimately it does reflect my business because my personality is part of both. But no one wants to read about me losing my car keys when what they're looking for are great marketing solutions for their small businesses.

5. Sometimes I cuss, complain and vent. Yes, I admit it. But here, you'll still love me.
It's all in context, right? Remember what a stir the "f" word caused in Catcher in the Rye? Well, he was just reading it off a wall, it wasn't said to be vulgar. In context, it all makes sense (the book burners never actually read CITR, they just heard it had a bad word and needed to ban it.)
I do, however, try always to tie a positive lesson to each harrowing event.

6. I can be real here.
The ongoing serial of my life as outlined on these hallowed pages creates a complete picture. So yes, if I lose my damn keys you'll see how it ties into a string of events and lessons learned. When my dad died, I blogged about it and got support from people all over the world. In front of you, I've laughed and cried. I can be real here.

If it's not fun or authentic I don't want it. This blog lets me have both of those by giving me an outlet to tie business, life, you, and me into one beautiful big picture.

Now I'm tagging these awesome bloggers and asking them to answer the question, "Why do I blog?" Don't forget to link back to this post when you put your answers up.

Crafty Chica c'mon down!
by Kathy Cano Murillo, goddess of glitter and the crafty lifestyle

Latina Lista c'mon down!
great blog by Marisa TreviƱo, who is unafraid to speak the truth about Latino issues

Marta Acosta let's hear from you!
Marta is an author, gardener, journalist... if it can be put in words, she's the one to do it (and with added sass and sabor!)

Bookseller Chick whatzup!
This is a great blog about writing, selling books in the real world, etc.

La Tertulia, ven pa'ca!
Being bilingual never sounded as cool and musical as presented by Ruth K on her awesome blog.

Sexy Spanish Club, shake what your blog mama gave ya!
A bona fide group of locas learning Spanish and romance in Buenos Aires. Can you hear the tango music as we speak?

SandiaFria Bloggeria, let's see what you got!
Maria Sanchez is a great artist and commentator on the beauty of life.

Carol Finds Her Way
Mid-life never had it so good! Carol is funny, honest and imo the funniest woman over 40 since Erma Bombeck.

Idea Flow
I love all things creative and this blog always gives me a great place to see creativity married to the tangible. Renee, the author, doesn't even know I exist but I love her blog and why not take this moment to properly introduce ourselves???

The Idea Midwife
Laura Lind Blum is a creative mind extraordinaire. Her blog delivers playful strategies for birthing your creative contributions...without so much pushing

The game is on!