Tuesday, April 24, 2007

MySpace for Business and Marketing- Radio Interview

Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman
With Guest Expert: Nancy Marmolejo, Author of Make MySpace Your Space

Thursday, April 26th 20073:00 p.m. PT (6 p.m. ET)

Blog Talk RadioUsing MySpace as a Business Building ToolMySpace is the second most visited site on the Web. But, is MySpace a smart way to get found online and market your business? Or is it just a social gathering place for musicians and teenagers? Learn how professionals and small businesses are using this social networking tool to boost their marketing power and meet clients and colleagues online.

Visibility expert Nancy Marmolejo of Comadre Coaching talks about how marketers can create a credible business strategy and use MySpace as a lead generating tool, without wasting time.Use this link to find out how you can listen live on line and access archived shows.


Friday, April 06, 2007

A Lifetime of Checking the "Other" Box

I'm a person who has spent her entire life checking the box "other".

You know, the forms and surveys that ask you to succinctly describe a major aspect of your personality, beliefs, values, or habits in a single check box. Seems my daughter is following in my footsteps, which we'll get to after I opine a moment on boxes.

From voting ballots to religious surveys to race to you name it, I always seem to veer towards checking "other", especially when they limit your choices to "pick one box only". I'm not a box checker, I'm the person who needs a large text box so I can write a little story behind why I choose to be "other".

"Well you see, I was born Catholic, baptized Catholic, my mother prays the rosary daily and calls me on all Holy Days of Obligation to remind me that it is indeed a Holy Day of Obligation and she went to Mass and prayed for me, I have Virgen de Guadalupe all over the place in everything from sequins to keychains, I consider myself culturally Catholic and the guilt has followed me through life and would you be any different if you had 12 years of Catholic school, but then I found my indigenous roots and made a major turn in my 20's and here I am 42 years old filling up this friggin' box trying to explain why I don't fit into any of your categories!!!"

Or maybe you'll find me filling in this text box in the voting booth:
"I refuse to align myself with any political party because my heart has been broken too many times by lies, prejudice, two-face double talkers who made promises they never intended to carry out. For my sanity I've had to divorce myself from even the 'good' ones. I vote my conscience, not a party anymore." (but let me make it clear I did not vote for our current regime nor his ilk)

Fortunately the 2000 census allowed us to check more than one box, Latina/German/Azteca mutt that I am finally could find a place but they don't consider Mexican American to be of native ancestry so I could rant on that...

Anyhow, the impetus for this verbal fallout had to do with a recent assessment of my 4 year old's readiness for Kindergarten in the fall. Technically she qualifies because California's policy is the child must turn 5 by December 2. That's pretty darn late, I'm not sure who decided December 2 when most every other state has July 1 or Sept 1 as cut off dates. So I'm given the chance to either throw the kid into the grind at age 4 or give her the gift of a year.

Yes, we're going for the extra year, but when I read the assessment, I saw the telltale box:

Citlalli defies description in some areas but this one made me laugh. In describing her social emotional qualities it listed a number of positive traits then the OTHER box popped up:
STRONG WILLED, it said in teacher perfect cursive.

Duh, I thought to myself, tell me something I don't know.

Of all the boxes in the world, I can't believe they didn't have one for strong willed! Even I, checkbox hater that I am, would have made a box for strong willed. In a 4 year old? C'mon people, isn't that the 4 year old credo to do the absolute opposite of what your mother wants you to do? Harumph!

So when I become the benevolent dictator of the world, one of my first decrees will be an end to all check boxes, except on sandwich menus. But on anything personal, I swear it's out!

OK, my next decree will be changing kindergarten entry dates, and I must do something about Holy Days of Obligation. Could we do a national broadcast of my mother reminding everyone? We could get Vatican funding but then it might get political...